Now that you're here,
I’m a Content Strategist, which basically means I get paid to throw around ideas and come back with something worth building.
Over two years, I’ve built content programs for 30+ brands across B2B tech, D2C, lifestyle, healthcare, and hospitality. The work spans strategy, SEO, campaign writing, social content, and video scripts. I don’t specialise in one thing because most brands don’t have just one problem.
I work with brands that have something specific to say. If you’re still figuring out what that is, that’s a conversation worth having too.
I’m also putting some of my work here because, let’s be honest, the world isn’t a very trusting place.
Feel free to look around, and if you think my slightly chaotic chain of thought could do something interesting for your brand, I’d love to connect.
Core Expertise
Strategic capabilities that help brands grow and connect with their audiences
Services I Offer
Comprehensive digital marketing solutions designed to elevate your brand and drive measurable growth
Content Strategy & Planning
Building content systems from the ground up — audience research, platform strategy, editorial frameworks, and content structures that hold up over time.
- Content Frameworks & Editorial Calendars
- Audience Research & Platform Mapping
- Content IPs, Series & Pipeline Development
- Brand Voice & Tone of Voice Guidelines
Structured SEO & Web Content
Search-optimised web content and long-form blogs built around keyword intent, topical authority, and early-stage Answer Engine Optimisation for AI-driven search.
- Keyword Research & Topical Structuring
- SEO Blogs & Website Copy
- On-page Optimisation & Content Hierarchy
- AEO & Semantic Content Structuring
Social Media Marketing & Optimization
Platform-specific content planning and execution across Instagram, YouTube and LinkedIn, from monthly calendars to post-level copy, reel concepts, and campaign writing.
- Monthly Calendars & Content Buckets
- Carousel, Static & Caption Copy
- Reel Concepts & Video Scripts
- Campaign & Launch Content
- Founder-led LinkedIn Content
Performance Marketing & Analytics
Meta ad copy across the funnel alongside performance tracking and content reporting using GA4 and Search Console to inform strategy and improve results over time.
- Meta Ad Copy & Campaign Content
- Funnel-stage Messaging
- GA4 & Search Console Reporting
- Performance-led Content Refinement
Tools & Technologies
A comprehensive toolkit for executing data-driven marketing campaigns
Google Analytics 4
Analytics
Google Search Console
Analytics
SEMrush
SEO
Ahrefs
SEO
Moz
SEO
Screaming Frog
SEO
Canva
Design
Adobe Creative Suite
Design
Figma
Design
WordPress
CMS
Webflow
CMS
Shopify
CMS
HubSpot
Marketing
Mailchimp
Marketing
Buffer
Marketing
Hootsuite
Marketing
Google Data Studio
Analytics
Tableau
Analytics
Excel/Google Sheets
Analytics
Notion
Productivity
Trello
Productivity
Slack
Productivity
Featured Projects
A showcase of successful campaigns and strategic initiatives that drove measurable results
E-commerce SEO Campaign
Complete SEO overhaul for fashion e-commerce platform with technical optimization and content strategy.
E-commerce SEO Campaign
Role
SEO Strategist & Content Lead
Results
300% organic traffic growth, 150% conversion increase
Description
Complete SEO overhaul for fashion e-commerce platform with technical optimization and content strategy.
Tools Used
- Google Analytics
- SEMRush
- AHref
- WordPress
- Shopify
Content Strategy Overhaul
Developed comprehensive content ecosystem for B2B SaaS startup across all digital touchpoints.
Content Strategy Overhaul
Role
Content Strategy Director
Results
200% engagement boost, 500K+ reach expansion
Description
Developed comprehensive content ecosystem for B2B SaaS startup across all digital touchpoints.
Tools Used
- Notion
- Figma
- Buffer
- Google Trends
- AI Tools
Brand Identity Redesign
Complete visual identity refresh for tech startup including logo, color system, and brand voice guidelines.
Content Strategy Overhaul
Role
Brand Strategy & Visual Design
Results
40% brand recognition increase, 85% customer approval
Description
Complete visual identity refresh for tech startup including logo, color system, and brand voice guidelines.
Tools Used
- Adobe Suite
- Figma
- Canva
- Brand Guide
- Photoshop
Performance Analytics Dashboard
Custom analytics dashboard providing actionable insights for multi-channel marketing campaigns.
Content Strategy Overhaul
Role
Marketing Analytics Lead
Results
Real-time ROI tracking, 30% cost reduction
Description
Custom analytics dashboard providing actionable insights for multi-channel marketing campaigns.
Tools Used
- GA4
- Search Console
- MS Clarity
- FB Analytics
Let's Work Together
Ready to elevate your brand’s digital presence? Let’s create campaigns that don’t just reach your audience—they resonate with them. From strategy to execution, I’m here to help your brand tell its story in ways that drive real results.